In the tough competition of energy drinks, it’s hard to make a name for yourself when two giant brands dominate the market. But Holy didn’t shy away and doubled its efforts to carve out a spot. This brand, which isn’t very old, is about to become a daily staple in your life.
These days, it’s not easy to find a boost during the day without having to drink beverages filled with bad ingredients, like taurine. That’s where Holy comes in.

An energy drink packed with vitamins, without taurine or sugar. But Holy isn’t just about energy; with options like hydration drinks containing electrolytes or 100% vegan iced teas, it’s a brand that adapts to your needs.
What’s special about Holy? Their incredibly delicious flavors that are sure to become a must-have in your daily routine. Better than iced teas or other cold commercial teas, all of Holy’s ranges are a delight for your taste buds.
Take, for example, the mango passion black tea iced tea. For those who know, making a good cold black tea is no easy task. I’ve had the chance to try several teas in my life, made by restaurants or others, even homemade. In most black teas, the tea is burnt, and even with sugar, it leaves a very bitter taste, and the flavors aren’t enjoyable anymore. Tea requires a specific water temperature and steeping time, and very quickly, good tea becomes very bitter and undrinkable. This is often the case in restaurants that serve homemade teas. But Holy, with their mango passion black tea iced tea, blew me away. They’ve taken up the challenge of creating healthy drinks, easy to make, with good ingredients, and super delicious. And even the black tea doesn’t have that bitter aftertaste. Even more impressive, you can taste the real flavor of the passion fruit — it’s simply a real delight.

There’s a flavor for everyone. We haven’t had the chance to try them all yet, but we’re really into pineapple (hydration), pear (hydration), and mango passion iced tea, as you might have guessed. And honestly, we’re pretty sure we’ll love the Raspberry Raptor, Honey Melon, or Peach Panther.
So to sum it up: energy drinks with better ingredients than the existing ones, electrolyte-enriched drinks perfect for staying hydrated, and iced teas that can be made in two seconds flat, with flavors to die for. Holy could well become one of our favorite brands.
Plus, the brand offers a loyalty program with rewards you can earn by placing orders or doing small tasks (like following their Instagram account). On their website, there’s also a game created by them, for us. If that’s not a brand committed to customer satisfaction, I don’t know what is. And they also offer a shaker when you buy a large box (you can choose to skip it if you already have enough), which is a nice change from cans. It’s more economical for you and more eco-friendly.



Holy isn’t just about drinks; it’s about helping energy drink consumers switch to something healthier and more eco-friendly. It’s about helping those who don’t drink enough water find a tasty, mineral- and electrolyte-enriched drink to stay hydrated. It’s about offering a new way to consume coffee-based drinks with new ingredients, like Newcaff, a microencapsulated caffeine that releases more slowly into the body, ensuring a more regular and long-lasting energy curve. In short, Holy is the story of three friends, energy drink consumers, who decided to find a better way to consume them and create their own brand by removing all the bad ingredients found in commercial drinks.
Everything is available on their website “weareholy”. We hope that if, like Atanaria, you struggle to drink enough water, you’ll turn to a better drink for your health, without sugar and with good ingredients, like Holy’s drinks. For now, we thank Matze, Freddi, and Philipp for their invention, and we’re off to make ourselves a Holy shaker.