AtanariaPrima Queen’s debut album The Prize firmly establishes the London-based duo as one of the most exciting new voices in the UK indie scene. Louise Macphail and Kristin McFadden blend candid lyricism, infectious melodies, and sharp emotional insight, proving why they’re ready to take center stage alongside peers like The Big Moon and Wet Leg.
Emerging from London’s vibrant New Cross scene and fresh off high-profile support slots for Everything Everything and Wet Leg, Prima Queen’s rise has felt both organic and inevitable. The Prize captures that momentum, offering a collection of eleven tracks that tackle the complexities of modern relationships with wit, vulnerability, and remarkable songwriting finesse.
The title track, The Prize, encapsulates the album’s central theme of self-worth and empowerment, navigating the delicate emotional terrain between heartbreak and healing. Songs like Click Bait and Mexico continue to explore these themes, with Mexico offering a reimagined studio take on a fan-favorite live staple — maintaining the raw emotion while elevating its sonic landscape.
Throughout the album, Prima Queen deftly balance intimate storytelling with catchy, old-school indie rock sensibilities. Tracks like Ugly dissect the aftermath of uneven relationships, while Oats (Ain’t Gonna Beg) delivers an infectious, upbeat take on breakups, showcasing their knack for turning painful experiences into universal anthems.
There’s also a playful edge woven into the record, as seen in the cleverly titled Meryl Streep, which humorously questions how much a person changes after a breakup. It’s these small, relatable details that make the duo’s songwriting feel so genuine and accessible.
Influences from artists like Laura Marling and Nilufer Yanya are apparent in Prima Queen’s honest, fully-formed sound. While many debut albums struggle to maintain momentum beyond standout singles, The Prize holds its consistency throughout, with tracks like Woman and Child standing out as powerful highlights that mirror the energy of their live performances.
In an oversaturated indie landscape, Prima Queen manage to carve out a space that feels both refreshing and familiar. The Prize is not just a promising debut; it’s a confident statement from a band who know exactly who they are and where they’re headed. With their sharp songwriting, emotional depth, and undeniable charm, Prima Queen are poised for even greater heights.
